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A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
At leading consumer companies, packaging decisions enable margin and revenue gains through improved customer experience and operational excellence. Five approaches should be on the C-suite’s agenda.
Productivity in the banking sector has stalled. Here are the tools and techniques to achieve lasting change.