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A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]
The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
Advertisers and content creators often look at the size of an audience and the amount of time they spend with a product. A more telling metric is how focused consumers are when using the product.
New McKinsey analysis explores how pipeline development could impact the US gas market, with two scenarios showing how infrastructure expansion could affect consumers, operators, and midstream companies.